5 Things You Didn't Know About Facebook

Founded over 10 years ago, Facebook is still the most popular social network around. Whether your business is big or small, a Facebook page is a great free marketing tool that can help you establish an online presence, connect with your audience, and proactively reach new customers.

Before you start a Facebook page for your business or decide to improve your social media presence, here are 5 things we bet you didn’t know about Facebook.

1. Facebook gains about 8 new users every second.

This means that no matter your industry, Facebook can be a valuable marketing tool to reach your audience. These users could be your next customer!

2. Facebook has about 2.6 billion active monthly users.

That’s more than one-fifth of the world’s population. As reported by Statista, on average in the United States, users ages 25-34 years make up the largest group on Facebook. Knowing your target audience is one of the most important aspects of building an online presence.

3. Facebook Ads are 88% cheaper than Google Ads.

When it comes to online advertising, many businesses struggle to determine the better choice between Facebook Ads and Google Ads. According to Blue Corona, Facebook advertising costs an average of $0.27 per click. You don’t need a vast budget or endless resources to get thousands of impressions for your business.

4. In 2018, Facebook made major changes to its newsfeed algorithm.

As reported by Business News Daily, Facebook made the change in order to prioritize personal connections and engagement. This means that every post by your business needs to generate conversation. This builds trust with your customers and draws attention to your brand.

5. The day and time your post matters.

Posts that are published on Facebook between 11am and 2pm on Wednesdays and Thursdays receive more interaction than any other time. Scheduling post during high traffic times help ensure your business is staying engaged with your audience.

We get it, you are busy running your business. You don't have time to keep up with the latest Facebook Algorithms or when it's best to post. Hiring a social media agency can take that off of your plate. Let ModSocial be your social media team.